This week Canada Newswire Group sent out an email headlined: “News Release Writing – Best Practices from CNW.”
It’s a good piece, full of information like:
• Build out any necessary context in your subhead;
• Best practice is to include stock symbols;
• Write for optimum social sharing: 80-100 characters is ideal; and
• Never repeat a previously used headline word-for-word or nearly so, as search engines will mark the document as duplicate content and push it down in search results.